TJ’s Shed Hardware

Logo Branding
Adobe Illustrator 

This is one of the logo brands I did, a hardware store that consists of combination type, having the “T” and the “J” form the shape of a shed, with the apostrophe “s” being the chimney and the smoke. The primary colors are orange and blue, and the fonts are customized to bring boldness for a specific audience.  I was going over the research, where I got inspiration from logos like BJ’s and Lowes, while getting inspiration from the shed I have around the house. The target audience is for men at the age of their forties and up. These are men who would hang around with family and would always have a stack of tools nearby if there needs to be fixing. The reason I made it this way is that not only a combination logo, but also an initial brand mark.