Hot Spot

This project is a seasonal beverage campaign for a self-heating hot chocolate in a can. This is one of those projects that combines all that I learned, from digital marketing to motion graphics to advertising the product in a way that is consistent to the brand. Using inspiration from winter sweaters to snowflake colors. I produced a brand that goes with a target audience of those who would be energetic and like the outdoors, especially in the season of winter. Indeed, this was one my successful projects, so far.