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![beverage_logo _cummingst_rev08 [Recovered]-50_edited_edited.png](https://static.wixstatic.com/media/3284fb_783b7492de6243af89bf678e6fb59311~mv2.png/v1/fill/w_15,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/3284fb_783b7492de6243af89bf678e6fb59311~mv2.png)

Hot Spot
Beverage Campaign
Illustrator/ InDesign/ After Effects
This project is a seasonal beverage campaign for a self-heating hot chocolate in a can. This is one of those projects that combines all that I learned, from digital marketing to motion graphics to advertising the product in a way that is consistent to the brand. Using inspiration from winter sweaters to snowflake colors. I produced a brand that goes with a target audience of those who would be energetic and like the outdoors, especially in the season of winter. Indeed, this was one my successful projects, so far.
![beverage_logo _cummingst_rev08 [Recovered]-45_edited_edited.jpg](https://static.wixstatic.com/media/3284fb_108323f793854c0b817155e4ea7feea7~mv2.jpg/v1/fill/w_65,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/3284fb_108323f793854c0b817155e4ea7feea7~mv2.jpg)
![beverage_logo _cummingst_rev08 [Recovered]-50_edited_edited.png](https://static.wixstatic.com/media/3284fb_783b7492de6243af89bf678e6fb59311~mv2.png/v1/fill/w_40,h_82,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/3284fb_783b7492de6243af89bf678e6fb59311~mv2.png)
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